Feature | Fonterra's bold move: the economics of value add
Update: 2025-09-11
Description
Dr Hamish Gow, professor of agribusiness at Lincoln University, talks to Richard about Fonterra’s multi-billion dollar exit from its brands business, and what that means for “value add” and returns to shareholders. He pulls apart what true “value add” really is, and how it does not always mean a product must have a brand name on it to achieve it.
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